The one World Cup innovation I actually like
When was the last innovation in football that you actually liked? That didn’t make the experience for the match-going supporter worse and was done implicitly to favour the generation of revenue or the richest clubs? VAR, 12 substitutes, hydration breaks with the four quarters, pricing out of supporters, VAR again; all dismal.
That is why Ref Cam is so good: it is almost unique, an innovation applied to football that has no obvious negative spin. It offers something new without the heavy stench of corporate bullshit. Even other camera angles (I’m talking about watching penalties from behind the taker) don’t feel right. This one does.
The original intention, as well as offering a literal fresh angle, was to help referees and VARs by demonstrating when an official had not been given clear sight of an incident. Pierluigi Collina, chairman of the Fifa Referees Committee, pushed for an expansion to the original Club World Cup trial because officials enjoyed its benefits.

More importantly for us, it offers a first-person perspective of elite football for the first time and thus brings us closer to players than we ever have before. This is how we all experienced football for the first time, with the ball at our feet.
For those of us who have long, unsuccessful amateur careers, we can watch a player at a World Cup, turn to our significant other and say one of two things: “I would have done better than that” or “I once scored a goal exactly like that” and then proceed to describe something that they have just watched themselves. These are important properties.
Those of a 1990s childhood persuasion with access to the original Playstation may remember an indie game called Libero Grande, perhaps the first version of football hipsterism as you shunned Fifa ‘98 and International Superstar Soccer. In the game you played not with a team, but as a single player. Ref Cam makes me think of Libero Grande and for that I thank it deeply.
It’s also the best advertisement for the fitness levels of elite referees that I’ve ever seen. On Sunday evening, Ivory Coast beat Ecuador with a goal in second-half stoppage time. The goal was scored by Amad Diallo after a fast counter attack; Diallo was a substitute, fresh after being on the pitch for 25 minutes.
It was 31 degrees in Philadelphia. When the replay of the goal flashed up via Ref Cam, it showed referee Francois Letexier giving us a perfect angle having kept up with Diallo, a 23-year-old winger. This isn’t normal.

The replays of goals, missed chances or penalty area scrambles are obviously great, but Ref Cam’s real majesty lies in its amplification of the weirder, perfunctory moments that have always remained hidden. The player whining about the lack of free kick. The shared joke and smile. The handshakes before kick off. The dehumanisation of referees is one of the biggest issues facing football culture; this moves the needle.
What we’re really talking about here – and you’ll have to excuse the flowery phrase – is organic interaction. The reason Ref Cam is so brilliant is that everybody involved has forgotten that the camera is there because it is so far down their priority list as to be a non-entity. We are flies on the wall, witnesses to moments both entirely inconsequential and historically significant (and everything in between).
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And that extends to the footage itself. It’s clunky and it jerks because it is based upon movement. There’s none of the silky smoothness that people who run football and create products for its supporters think we want. We don’t want it; we want real.
Perhaps that will change with time and ubiquity. Maybe we’ll get a player winking at the referee’s right ear as a goal celebration. But until then, cherish it. It is almost impossible for modern sport to create something that feels natural rather than forced, real rather than manufactured and manicured. All aboard Ref Cam for the Golden Ball at this World Cup.
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