Liverpool also tried to trademark ‘Allez, Allez, Allez’

Liverpool attempted to trademark “Allez Allez Allez” – words to a terrace chant that had been sung by at least six clubs before they adopted it.

The chant was properly embraced by Liverpool supporters two years ago and became synonymous with their run to the Champions League final in Kiev, when they lost to Real Madrid.

Somewhat optimistically, the club then filed an application with the Intellectual Property Office to trademark the words “Allez Allez Allez” in November last year, only to eventually withdraw it.

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Yet a song the club tried to claim as their own was, it has been suggested, lifted directly from Porto – an idea first conceived by Liverpool supporters who noticed the Portuguese side’s fans taking up the chant against Borussia Dortmund in 2016.

It has also been chanted by three Italian clubs – Genoa, Juventus and Napoli – as well as Rangers and Atletico Madrid.

The song originated as a 1985 Italian disco hit L’Estate Sta Finendo (The Summer Is Ending), by the duo Righeira, and is said to have been introduced to football by L’Aquila, a team in Italy’s lower tiers, when Righeira performed there in 2009 after an earthquake hit the city.

‘Strictly to protect the club’

Liverpool have caused a furore by registering an application to trademark the word “Liverpool” with the Intellectual Property Office.

A Liverpool spokesman said: “We are applying to register ‘Liverpool’ as a trademark, but only in the context of football products and services. We are not, and wouldn’t ever, seek to register ‘Liverpool’ across the board.

“This application is strictly to protect the club and supporters from those benefiting from inauthentic products.”

Other recent trademark applications by the club include “6 times” – referencing their sixth European title last month.