The miracle of Bromley FC
The best way to view progress is always through sporting endeavour. It is a mini-miracle, really. In 2004-05, Bromley were in the eighth tier. In 2013, they finished in the bottom half of the sixth tier with an average attendance of 509.
It keeps going. At the end of 2021-22, Bromley won three of their final 19 National League matches, failing to beat Maidstone United, King’s Lynn Town, Dagenham & Redbridge and Dover Athletic amongst others; all are now sixth-tier clubs.
Bromley are now top of the fourth tier with genuine hopes of facing a host of former Premier League clubs on an even keel next season. They currently have 17 more points than at this stage of last season and that was the highest league finish in their history. They had the fourth longest pre-season odds in League Two to gain promotion and yet here they are, with a six-point lead at the top.
But the most emphatic reminder of how far Bromley have come is in the away end at Chesterfield. I start counting the number of supporters who have made the journey from a seat across the pitch and make it 134. The official away attendance is 148. Counting was never my strongest suit.
They gather in three distinct groups: a group of younger, louder lads at the back; older gentlemen on the end of rows to stretch out creaking legs; a clutter of younger families towards the front. When their number is announced over the PA system, they stand and wave like dignitaries at Wimbledon. They have had some fun following their team this season.
The change is astonishing, really. I went to see Bromley before their first Football League match and was there for the game itself, a joyous, sunny August afternoon and a fanbase blinking with disbelief at the realised potential. That was a new age and even it seems like a long time ago given the progress.
The off-field work had always been deeply impressive, from moving the 4G pitch piece by piece to the back of the stadium to the club buildings – offices, classrooms, gyms, changing rooms, restaurants and kit rooms – that wouldn’t look out of place in the Championship. The mantra has always been to invest in infrastructure because that – and not the playing budget – is how you take a community with you.
In September, the new East Stand opened for the first time and changed the game again. On the first day of 2026, Bromley welcomed 4.946 supporters into Hayes Lane for a home fixture against Newport County. In 2010, the two clubs met at the same ground in front of 817 people. Promotion to the Football League drew a line in the sand and now Bromley are dancing on it.
Bromley had long been the second team for fans of bigger London clubs or were simply ignored. We have seen other clubs rise up from non-league and keep going: Luton Town, Wrexham, Forest Green Rovers, Burton Albion.
But in recent history, no major city suburban team has done it quite like this. You really do see Bromley shirts in the street now.
Arguably the most impressive element of Bromley’s rise is how players have stepped up to each challenge. Michael Cheek, Grant Smith, Ben Krauhaus and Corey Whitley were the four most regular starters in the National League promotion season; all have been regulars this season.
The recruitment has always been focused. Before the start of last season, owner Robin Stanton-Gleaves told me that there are three non-negotiables: no history of serious injury, must live locally and must be able to play at least two positions.
Last summer, Bromley signed young players on loan or free transfers from the Under-21 teams of Brentford, Crystal Palace, Brighton, Millwall and Tottenham Hotspur. And when Bromley do sign experienced players – only two over 24 last summer – it is to meet a need.
Andy Woodman is the glue that holds this all together. Few managers in the country have been at their club longer and done more with their time.
Woodman is a bundle of touchline energy who has already served two touchline bans this season for overexuberance but, like Bromley, his demands are simple and non-negotiable. There is a way here that works and everybody must fit it. He will make you better if you do.
Travelling around the country to watch EFL football, you often become drawn to its crises, where wastage and mismanagement invite protest and pessimism.
God knows I’ve visited enough half-empty stadiums of disenfranchised supporters to feel glum enough for a year.
It’s far more enjoyable to tell the other side of that story. We should celebrate clubs like Bromley for their simple brand of excellence: logic, investment, communication, long-termism, progress. You can still build up something that brings a community with you. The secret to success: that there is no secret ingredient at all.
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