Nottingham Forest have announced a partnership with UN Refugee Agency UK for UNHCR, meaning the charity’s logo will appear on the front of the club’s shirts for the rest of the season.
The club, who are currently 18th in the Premier League after their promotion last season, played the first half of the season without a front-shirt sponsor.
Forest have also announced they will make a financial donation to the charity and that they will use their commercial and marketing channels to raise awareness of UNHCR’s humanitarian work.
Their decision to go without a shirt sponsor once their deal with boiler company BOXT expired last summer was unusual.
While having a front of shirt sponsor is not a requirement, it is very rare for Premier League teams to go without one.
At the time, Forest were said to be holding out for a sponsorship deal worth between £7m and £10m a season.
Here’s how our kits will look from 1 January 2023.
— Nottingham Forest FC (@NFFC) December 22, 2022pic.twitter.com/ueknfb4i11
They have instead chosen to represent a charity which aims to raise awareness of global refugee crises, while leading all UK private sector partnerships and fundraising for the UNHCR (United Nations High Commissioner for Refugees).
According to latest figures, there are currently around 103m forcibly displaced women, men and children seeking refuge from violent conflicts in countries like Ukraine, Syria and Afghanistan.
The UK for UNHCR logo will appear on the front of Forest’s shirts from the start of 2023 and throughout the rest of the season.
The new logo will debut at Forest’s home clash with Chelsea on New Year’s Day.
Forest owner Evangelos Marinakis said: “We are delighted that for the remainder of the season we will use the front of the famous Nottingham Forest shirt to tell such an important story. It will be an honour to display their name on our shirt in support of this important cause.”
Marinakis has previously done something similar with the other football club he owns, Greece’s Olympiacos. Alongside a “significant financial contribution”, the logo of children’s charity UNICEF (officially the United Nations Children’s Fund), took the place of a front-shirt sponsor for two seasons.
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Everton will back Frank Lampard with new attackers in January after sealing Anthony Gordon deal21 December, 2022Forest Chairman Nicholas Randall KC also said: “We are proud of our track record of using the power of Nottingham Forest and football as a force for good in our local community. Our ascension to the Premier League in the summer now offers us an invaluable opportunity to extend that on an international scale.
“We are therefore delighted to give UK for UNHCR the platform to raise awareness of its relief efforts for refugees on the front of our shirt. This feels even more pertinent than ever right now, with more than 100 million people currently displaced globally, almost half of them children, and such visibility on our shirt and channels will ensure this vital cause is seen by millions around the world every week.”
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