An upcoming Amazon Prime documentary about Newcastle United‘s new era will tackle the controversy about the club’s Saudi ownership as well as offering what the filmmakers promise will be “unprecedented” boardroom access and insight.
The club sanctioned the four-part series – to be released in the summer – as part of their efforts to grow commercial revenue and boost their global brand.
i has been told that Newcastle do not have editorial control over the project and have offered access to all the club’s key decision-makers, including co-owners Amanda Staveley and Mehrdad Ghodoussi. They filmed the club’s winter trip to Saudi Arabia and questions surrounding the takeover will be addressed as part of the project.
The series is being made by 72 Films, the filmmakers behind the All or Nothing series, and Lorton Entertainment, who are behind critically-acclaimed documentaries about Diego Maradona and Wayne Rooney.
The documentary will concentrate on the boardroom efforts to transform the club in the wake of the PIF takeover, offering behind-the-scenes insight into the January transfer window and will also feature dressing room footage. That is despite Eddie Howe being reluctant for the club to commit to full access-all-areas treatment.
The All or Nothing documentaries that followed Tottenham and Arsenal threw up plenty of memorable moments but didn’t always reflect well on managers Jose Mourinho and Mikel Arteta.
Cameras are currently following the club’s main decision-makers and i understands it is likely to be released during pre-season for the 2023-24 campaign.
Newcastle are currently tilting for Champions League qualification and reached the Carabao Cup, which will form a large part of the documentary.
Staveley explained the motivation at the Financial Times’ Business of Football Summit earlier this month: “They’re not focusing on it as an All Or Nothing, they’re more focusing on the commercial side. With FFP rules as tight as they are, we really do need to do everything we can to grow our revenue and grow our finances.”
Newcastle CEO Darren Eales said the documentary would offer fans a “front row seat” during a period of change at the club.
“The documentary will give football and non-football fans across the globe a unique and authentic insight into how a major Premier League club operates and will take fans on the journey with us as we strive to achieve our goals on and off the pitch,” he said.
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